tds_animation_stack India Björk: Independent label changes name and logo

Björk: Independent label changes name and logo

In response to the brutal death of African American George Floyd, there are more and more changes: brands promise changes, films are removed from the program and names are changed. Next in the list of name changes is the British independent label "One Little Indian", which has changed its name to "One Little Independent". Chef Derek Birkett gave it all in one Statement on Twitter known.

Name contributes to stereotypes

Birkett explains: "As a teenager living in London in the late 1970s, my friends and I were very inspired by the philosophies of America's indigenous peoples, by peace and love for one another and nature." And further: "They were a huge inspiration for our anarchist punk movement. I was naive at the time and thought the name and logo were representative of my respect and my recognition of the culture."

A fan 's letter opened his eyes, Birkett continued: "I realized that the label name and the logo have led to harmful stereotypes and exploitation of the indigenous peoples. It is the opposite of what I wanted to achieve. " The logo of the label – previously a drawing of a stereotypical "Indian" – is no longer the same.

Label released music by Björk and more

The label, founded in 1985, is best known for the Icelandic singer Björk (54, "Pagan Poetry"). Other artists who have released their music on "One Little Indian" are Sinéad O'Connor (53, "Nothing Compares 2 U"), Crass, A.R. Kane and The Sugarcubes. Even Paul McCartney (77) had the label under contract: the singer released the album "Electric Arguments" there as part of the band The Fireman.

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