tds_animation_stack India Haute couture 2020: online videos instead of catwalk shows

Haute couture 2020: online videos instead of catwalk shows

No crowds in front of the Parisian Grand Palais, no elaborate setting under the glass dome: this year's Chanel haute couture collection was presented digitally at an online fashion week.

Because of the Corona crisis, the 33 participating labels have been showing their designs for autumn and winter from Monday to Wednesday exclusively on the Internet.

Some fashion houses presented their collections in short film format – for example the Christian Dior fashion house on Monday. In "Le Mythe Dior" by the Italian director Matteo Garrone, it shows a series of miniature dresses. Creative director Maria Grazia Chiuri wants to allude to the “Théâtre de la Mode” after World War II: At that time, doll-sized clothes were sent all over the world to get the French fashion industry going again.

The Chanel fashion house also kept it short on Tuesday: in a less than one and a half minute long film by Mikael Jansson, two models dance in glamorous tweed or taffeta dresses. They wear piled-up punk hairstyles, feathers and lots of jewelry. "I had eccentric princesses in my head, the kind of women that Karl Lagerfeld liked to accompany to soirees or to the palace," explains creative director Virginie Viard.

The Paris Haute Couture Week opened with a video by Naomi Campbell in which the Parisian fashion industry called for a struggle for equality and diversity in a “Phenomenally Black” T-shirt. The shows run until Wednesday evening. All videos are available on the Internet at https://hautecouture.fhcm.paris.

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