In an announcement, Lululemon CEO Calvin McDonald mentioned the corporate appears to be like ahead to working with Mirror to “accelerate the growth of personalized in-home fitness.”
While taking courses like cardio exercises, yoga and boxing, prospects can see key metrics like their heartbeats-per-minute (or BPM) and energy burned. The gadget, which is managed by an app in your telephone, comes with health bands, a stand and a Bluetooth heart-rate monitor.
In a dialog shortly earlier than at-home health firm Peloton went public final fall, Mirror founder and CEO Brynn Putnam informed CNN Business her firm is taking a “different approach than the competition.”
Putnam defined that she’s constructing a product that may flex as traits change. Mirror needs to be “the third screen in your life,” she mentioned on the time. In different phrases, it is extra in regards to the capability to attach with shoppers of their properties with ease than it’s in regards to the explicit utility.
Putnam, a former dancer for the New York City Ballet, in 2010 opened a boutique health studio within a church in Manhattan. Called Refine Method, the studio’s exercises targeted on full-body, high-intensity interval coaching. It was house that Putnam may afford, however she needed to set up custom-built gear that could possibly be eliminated weekly for Sunday morning providers and rebuilt once more shortly after.
Putnam got here up with the concept for Mirror after she struggled to suit exercise courses into her schedule as a pregnant entrepreneur. Simultaneously, she observed how a lot prospects at Refine Method cherished understanding alongside mirrors. She sought to mix the 2 ideas.
Putnam informed CNN Business final fall that the startup anticipated to broaden into different features of life, together with well being, trend and wonder. “Fitness is just one of the many content experiences in the home,” she mentioned on the time.
Lululemon mentioned Mirror will function as a standalone agency, with Putnam as CEO and reporting into McDonald as soon as the transaction is full.