A 72-hour live stream of a fishing trip by numerous celebrities attracted hundreds of thousands of people to the screens over the weekend.
Influencer Jens Knossalla, known as Knossi, broadcast the weekend together with musician Sido, music producer Manny Mark (Marc Schneider, "Die Atzen") and influencer Sascha Hellinger ("Unsympathisch TV") on the streaming platform Twitch at the "Angelcamp" a lake near Brandenburg an der Havel live on the Internet.
"I am not a good angler, but I do it because it relaxes me," said Sido, explaining his participation in the campaign. "Fishing offers action, fishing is fun," said Knossalla.
The visits of singer Pietro Lombardi and several influencers kept the number of viewers skyrocketing. According to a report by the "Berliner Morgenpost", the camping trip with more than 300,000 spectators set a new record among German streamers on Saturday evening. The Twitch platform is particularly popular in the gaming scene.